Writing samples and deliverable formats
Most of the writing we do is published under clients' names, and much of it under confidentiality terms, so we don't publish a public gallery of client work or client results. This page describes what each type of deliverable includes, and points to writing on this site you can read as a sample of how we think and write.
Deliverable formats
| Format | Typical length | What's included |
|---|---|---|
| Search-led blog article | 1,200–2,500 words | Brief review, search-intent research, outline sign-off, draft, one edit pass, metadata, internal-link suggestions |
| Pillar guide | 3,000+ words | As above, plus a cluster plan of supporting articles and a structure designed for updates |
| Landing or product page | Varies | Customer-language research, message hierarchy, headline and CTA variants for testing |
| Email sequence | 3–7 emails | Sequence map, trigger logic notes, subject lines and preview text |
| Technical documentation | Varies | Information architecture, task-based articles or API reference, review with your engineers |
| Ghostwritten thought leadership | 800–2,000 words | Interview with the named author, draft in their voice, revisions until they would sign it |
See services for scope and pricing, and the FAQ for turnaround and revisions.
Read how we write
The guides and articles on this site are written to the same standard as client work:
How to write a content brief
Reference guide with a worked before-and-after example.
AI-assisted content writing
Long-form article with tables and a review checklist.
B2B vs B2C content
Explainer comparing audiences, formats and measurement.
Rate calculator
Tool page combining interactive content and explanation.
Engagement examples
Our case studies are anonymised, illustrative examples of how typical engagements are scoped and run — they describe approach and deliverables rather than claiming specific client results.
Requesting samples
If you need to see published client work in your sector, get in touch with a short description of the project. Where clients have given permission, we can share relevant samples privately.