Resources for content teams

A reading list. Frameworks and guides on the parts of content writing that usually need work — briefs, audits, KPIs, style guides, editorial process.

Last reviewed on 2026-10-04.

Briefing and scoping

Most bad content starts at the brief. These pieces are about getting that bit right.

How to write a content brief that actually gets used — what a useful brief contains, who fills in which part, and the structural problems that show up when a piece arrives without one.
Content brief generator — fill in the decisions a writer needs and get a clean brief to copy or download.
B2B vs B2C content writing: what actually changes — the differences that matter for tone, structure, sales cycle, and review process.

How writing gets from idea to publish-ready.

Running a content audit without losing a week — a workable scope, what to look at on each page, and how to turn an audit into a backlog rather than a deck.
E-E-A-T checklist for writers — an interactive pre-publication check for experience, expertise, authority and trust signals.
Ghostwriting: how engagements actually work — voice extraction, review cycles, attribution, and where confidentiality matters.

What to track, and what to ignore.

Content KPIs by content type — which metrics matter for blog programmes, copywriting, technical content, and email, and where teams pick the wrong ones.

The bigger picture: where content lives, how it travels, and what changes in 2026.

E-E-A-T as a content strategy lens — Experience, Expertise, Authoritativeness, Trustworthiness, and what they actually demand of a piece.
Multi-platform content distribution — when one core piece becomes many, without losing coherence.
Structured data and schema for content discovery — how to be readable by both Google and AI surfaces.
AI in the editorial workflow — what AI tools are good at, where they fall short, and how to integrate them without flattening voice.

How the principles in those resources play out in real engagements:

Calculators and templates for the business side of writing:

Freelance writing rate calculator — hourly, per-word and per-project rates from your income goal, costs and billable hours.
Writing time estimator — how long an article takes, stage by stage, with and without AI tools.

If a piece of this aligns with a problem you are working on, the next step is a short conversation.